UX/UI - What's the difference?

This wee little piece is designed for those who have scrolled through our website and gone… what in good gracious do all these acronyms mean!?!

So here I am, ready to give you some clarity on the world of UI/UX design, so you can at least understand a portion of the jargon used in today's digital world.

To start off reeeeal simple, UX = User Experience and UI = User Interface. So now we’ve got that covered let’s dive into what that all actually means.

 

UX - User Experience

A good UX Designer has all the makings of a mind reader… except they research. They ask questions, read up, find case studies and create personas that fit the most likely users.

UX is basically the backbone of any system or product. It’s the flow, function and how it fits into the market. A good UX designer will establish the problem or need and then create a prototype to build on. This is then tested which will either validate the thinking or not, and the UX designer will either change or progress with the project. A great UX designer takes their time to understand the user, and create a product that fits them like a glove.

 

UI - User Interface

User Interface is the part that makes any system or product look good. It’s the colour, type, look and identity that make it something recognizable and appealing. The best way for a UI designer to work is after the UX has been established. This way they’re pretty clear on who the user is and how they will use the product, and they can work to make it appealing visually for them. A UI designer does not simply make things pretty however, as the colour and visual weight also play heavily into a user's decision making. They consider which elements deserve the most attention and they highlight these in a way that is logical and will also guide the user to the defined goal.

To have a super successful product, you need a UX and a UI designer to really complete the circle, they work as a team (and can frequently be found within the same person) and ensure you have the foundations of a fantastic product for your users.

It’s an extremely important phase of the project that is often overlooked or undervalued because it seem so “wofty” but no matter how much you can pay a developer to build a product, if your user doesn’t understand or simply can’t understand the product you’ve created then what was the point?

So to bring it all back the the start, UX = User experience and UI = User Interface, and both of these elements are pretty important when you’re thinking of creating anything. If you need a little aid in the whole UX/UI department then luckily you’re reading this blog, on the Story of AMS website because we can most certainly help you with that. Get in touch to chat about your project! (with your new fancy acronym knowledge).