Nowadays clients are looking beyond doing business with your company. They want to be a part of your success and they want to be appreciated for it.
Investing in blockchain technology is one way to do so. By implementing an interactive incentive system, consumers can migrate between platforms. This allows companies, for example, to make use of reward programs in a more efficient way.
If you want to read more about the thought behind this, we found a pretty interesting article that discusses this concept in more detail. If you'd like to know more about blockchain in this way, read the full article here